WELCOME TO TROOV...
As a trainer and holistic practitioner, I’m constantly trying to find the point between optimized performance and having fun.
For me, that’s flow state — that liminal space of effortless performance in the present moment. I wanted to find a way to get there time and time again.
That’s why I created Troov — to give my body and mind the tools they need to find their flow. Naturally-enhanced and intentionally elevated, Troov is a plant-based, all-natural pre-workout designed with the understanding that life happens in cycles.
We have to slow down to go fast. To rest if we want to run.
To give as much as we get.
To be present to live full.
Troov helps you find your true groove and uses nature to get there. I want you to love the journey you’re on and to be fully there to experience it.
FIND YOUR MOMENTUM.
FUEL YOUR FLOW.
Maxx Holdrieth, Founder
We believe that your today should never steal from your tomorrow.
FLOW STATE. FLOW MIND. FLOW LIFE.
Where Effort meets Ease.
Where Have To meets Get To.
Where Try Hard meets Try Well.
Where Do meets Be.
Where Science meets Synergy.
Made with real ingredients for real life.
We bring the pieces together.
You make it move.
Frequently Asked Questions
What is TROOV?
TROOV is an all-natural, plant-based, ready-to-enjoy, pre-workout drink designed to help you find your true groove over and over again—without the crash.
Why should I drink TROOV?
We created TROOV for performance. It’s that simple. We use effective dosages of ingredients specifically chosen because they make a difference when it comes to efficiency, endurance, fatigue, and performance.
Why is TROOV better?
We made a functional beverage that’s actually full of real ingredients as close to how they’re found in nature as possible. Real vegetables, ripe fruits, natural teas. No synthetics.